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The Rebel Nails campaign is a fine balance between pretty femininity and a rebellious rocker attitude. The images might be bright and pristine, the type that would be found on a beauty blog, but the poses are much more edgy. From the classic rocker sign to the peace sign and even the middle finger, people might be shocked after their initial reaction.
Conceived and executed by Vinny&Friends, an ad agency based in London, United Kingdom, the Rebel Nails campaign shows that nail polish is another form of self expression. The nails featured throughout the print ads are quite diverse, showcasing a range of colors and patterns that would turn any girl into a beauty rebel.
The Rebel Nails campaign was shot by Ian Winstanley.