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READ WALL, formerly known as Read’s Clothing Project, is an American social fashion brand overhauling its image and expanding its catalog of classic, education-enabling shirts to include new sporty menswear pieces. Partnered with Books for Africa, Read Wall pledges to donate one book to a child in need for every item sold.
Founded on an appreciation for preppy, well-made clothing and an interest in becoming involved in education initiatives in Africa, Read Wall provides alternative, socially conscious and fashionable menswear.
The READ WALL Fall/Winter 2012 collection is showcased in a look-book photographed by Chiun-Kai Shih and showcases the brand’s well-executed first attempt at outerwear, pants and accessories.
The rebrand will take full effect with the official launch of the Fall/Winter 2012 line and new website, while the current selection is still available at its old address.