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It’s no secret that companies looking to attract consumers’ attention with their marketing will use any excuse to put scantily clad women in their ads, but as this RCA insurance commercial proves: sometimes, they just skip coming up with an excuse altogether.
Although it is ultimately an ad promoting automobile coverage, this RCA insurance commercial takes a slightly more seductive approach to enticing viewers than one might traditionally expect from such a company. Featuring models in lingerie acting out a collision while bouncing on two balls, the ad attempts to take viewers through a typical collision in a decidedly untypical way.
As shameless as the ad may be, however, I have to admit it caught my attention. With that in mind, it goes without saying that it will be similarly effective with a good portion of RCA’s target demographic.