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Racially-Sensitive Toy Campaigns
Becks Modelling Clay Teaches Children Cultural Awareness

By: Vincent Salera (Prodigy) Feb 28, 09

Becks Modelling Clay is one of Europe’s most popular modeling clay manufacturers, but they needed to brand their product to parents due to global competitors like Hasbro’s Play-Doh. The ads show that their clay can spark creativity that will make the world a better place to live in.

Not a bad idea; after all, the children are our future, right? Love the quirky smile and flowers of the hooded KKK clay figure.

The ads were created by advertising agency Scholz+Friends, Hamburg, Germany with creative direction by Matthias Schmidt, Stefan Setzkorn, Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel, Marius Koopmann, and Philipp Cerny. The copy was written by Philipp Cerny.

Source: coloribus

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