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The brand PYREX VISION designed by Virgil Abloh has released a video centered around high school youth activities and streetwear.
The video concept is simple and features a group of young male models posed as a crew/team who hang out while someone writes graffiti on the wall. The graffiti dons slogans such as “Don’t save money, take a taxi!” and ends with a giant PYREX symbol. The video titled ‘Youth Always Wins’ is supposed to captivate the essence of youth, rebellion, hip hop and a sports team aesthetic. The video has rappers as models and features A$AP Barri, A$AP Nast, Nayle Junior and several other young artists. The collection consists of hoodies, number adorned tees, socks and more.
The PYREX VISION 2013 Spring/Summer campaign video is vibrant, graffiti-filled and a salute to youth.