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In order to remind people how much fun it is to play with their healthy and active pets, the Purina Beneful Play Campaign brings adorable puppies into public spaces.
The campaign consists of several videos including ‘Cute Dog Brings Play To The Workplace,’ ‘Spread The Play’ and ‘Born To Play,’ which show how happy and carefree people become when they interact with these puppies. By using these cute critters as part of their advertising, Purina Beneful is able to strike an emotional chord with viewers. Animal videos are incredibly popular and many people, whether or not they are pet owners, will instantly feel a connection to the brand through this kind of marketing.
The Purina Beneful Play Campaign is a great way to inspire brand loyalty.