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Puma, the famous sportswear company, is ready to jump aboard the green wagon! They’ve set up a contest to build recycled bike. The challenge? Magazine companies are given $200 to spend on bikes which are to reflect their particular magazine’s personality. The bicycles will be on display during the Bicycle Film Festival. At the end of the tour they will be auctioned off, the profits of which will go directly to different US and Canadian bike charities.