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At first Powerful Yogurt appears to be part of some Saturday Night Live skit. Nevertheless, this food item is all too real. Powerful Yogurt addresses the fact that almost all yogurt companies target the fairer sex with commercials that clearly address their needs and wants.
With that in mind, it is only natural that some men would feel alienated from such a delicious and nutritious treat. Powerful Yogurt hopes to rectify the situation by creating an image that is extremely masculine. The Powerful Yogurt website reads, “A new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men.” Complete with shots of sweaty torsos, Powerful Yogurt tells prospective customers that they will be able to find their inner abs with this ‘brogurt.’