| Emailthis TrendEmail | Full Article (TrendHunter.com/id/34848)

Pouring Polish in the Street
Rimmel Quick Dry Nail Polish Campaign


By: Elsa Blaine (Rockstar) Jan 31, 09
{SummaryTitle}

Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries.  The surreal sculptures were placed right outside stores in a busy retail area an attempt to “literally stop young women in their tracks.”

Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.

I think the larger pieces would look amazing in a spa or salon—what a way to draw guests’ attention!



Source:



Related Trends:


Holographic Polish
TrendHunter.com/id/5355



Nail Polish With Magnetic Particles
TrendHunter.com/id/10945



Disappearing Nail Polish
TrendHunter.com/id/16251



Rockstar Branding
TrendHunter.com/id/14666



Pink Nail Polish For BCA
TrendHunter.com/id/10531




Copyright © TREND HUNTER Inc.. All Rights Reserved.