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Pouring Polish in the Street
Rimmel Quick Dry Nail Polish Campaign

By: Elsa Blaine (Rockstar) Jan 31, 09

Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries.  The surreal sculptures were placed right outside stores in a busy retail area an attempt to “literally stop young women in their tracks.”

Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.

I think the larger pieces would look amazing in a spa or salon—what a way to draw guests’ attention!


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