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52 Pop-Up Establishments
Temporary Biz, from Pop-Up Fashion Restaurants to Pop-Up Nightclubs


By: Katherine Vong (Superstar) Oct 7, 11
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Pop-up establishments are becoming increasingly common in today’s marketplace, and it’s not hard to see why. With low overhead costs, enhanced flexibility and the ability to instantly create excitement around a brand at targeted locations, these pop-up shops, restaurants and other establishments seem to get all of the rewards but with none of the risk.

Previously, pop-up establishments were centered on fashion—apparel brands like Puma and Comme De Garcons were among the first to try pop-up retail. Now, however, brands the world over, including Coca-Cola, Apple and Google, have launched their own versions of these temporary (some might even call them guerrilla) businesses.

As consumers continue to enjoy the novelty—and often the freebies—involved with temporary shops, we will certainly be seeing more of these pop-up establishments in markets around the globe.



Source: trendhunter_



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