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Ranya Mordanova portrays the cliché poor little rich girl in this Nikolay Biryukov shoot. The ‘Lady Baglady’ shoot is a concept born out of Chuck Palahniuk’s book the ‘Haunted,’ which features a wealthy woman pretending to be poor so that she can depart from her boring, wealthy lifestyle.
The setting of the shoot is covered in cardboard boxes to convey that sense of drab homelessness, which is synonymous with living life on the streets. The shoot portrays the stereotypical view of misfortune, but through a more high-fashion lens. Mordanova wears sleek designs from Alberta Ferretti, Chanel, Emilio Pucci and Dolce & Gabbana and is styled by Stella Gosteva.