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The Playboy ‘This Wouldn’t Happen Online’ ad campaign is directing readers to their digital site. Of course, instead of appealing to their need for immediacy and convenience as well as their financial sensibilities, the posters address their carnal desires by pointing out the inadvertent censorship print publications suffer from at times. If a man (or woman) pays to see boobs, they should be able to view those boobs in an unobstructive manner.
Conceived and executed by the Young and Rubicam ad agency branch based in South Africa, the Playboy ‘This Wouldn’t Happen Online’ ad campaign was art directed by Ismaeel Chetty with creative direction by Rui Alves. It compares and contrasts a centerfold bunny in print and on a smartphone. The latter wins out with ease.