| Emailthis TrendEmail | Full Article (TrendHunter.com/id/12213)

Rain-Reactive Billboards
White T-Shirt in German Playboy Ad Goes See-Through in Rain

By: Juan Carlos Bonilla (Prodigy) Dec 17, 07

Global warming is more on our radars than ever, and with this billboard in Germany, it seems everybody is praying for rain. While the ad is a bit old (it dates back to 2005), it’s worth refeaturing.

When the interactive Playboy billboard in Germany comes in contact with water, due to bad weather, the woman’s white-shirt becomes see through.¬†This is definitely a risque marketing strategy, it certainly speaks to the target demographic that Playboy is intuitively after.

Source: thecoolhunter.net

Related Trends:

Copyright © TREND HUNTER Inc.. All Rights Reserved.