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Rain-Reactive Billboards
White T-Shirt in German Playboy Ad Goes See-Through in Rain


By: Juan Carlos Bonilla (Prodigy) Dec 17, 07
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Global warming is more on our radars than ever, and with this billboard in Germany, it seems everybody is praying for rain. While the ad is a bit old (it dates back to 2005), it’s worth refeaturing.

When the interactive Playboy billboard in Germany comes in contact with water, due to bad weather, the woman’s white-shirt becomes see through.¬†This is definitely a risque marketing strategy, it certainly speaks to the target demographic that Playboy is intuitively after.



Source: thecoolhunter.net



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