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Wordplay Candy Advertisements
M&M’S Decides to Make a Play of Words for its Latest Campaign

By: Ian Andrew Panganiban (Star) Apr 17, 13

It is often the case that people are in situations where there’s just nothing to do, but contemplate on their thoughts and make a play of words. M&M’S opts out its usual candy characters for a more simplistic campaign advertisement.

The printed features showcase various sentences using re-arranged M&M’S candy chocolates to produce new funny and quirky messages. Some of the creative play of words that the advertisers for this campaign come up with ‘A little me time never hurt anyone,’ ‘Turn me into we’ and ‘Meme inspiring goodness.’

The simple messages that were formulated from the candies are just a few words that many eaters of M&M’S have formed. When a person has a bowl of M&M’S at their disposal, they often time try to form words with them. The print ad encapsulates a simple and global facet of the candy.

Source: adsoftheworld

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