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So you’ve heard of the Facebook IPO, but have you heard of the Pinterest PIO? The ‘Pinterest Image Optimization’ infographic explains exactly what this phenomenon is and how you can best utilize it to your advantage.
Some of the advice is fairly self-explanatory—if you have more followers you’re more likely to get likes and re-pins, if you use descriptions you’re more likely to get found in a search engine, etc—however, advice like varying your images between what you repin and what you upload of original content is pretty use and often overlooked.
Another key tidbit of information is definitely that you should aim for vertical images, since they are more appreciated visually on Pinterest and therefore more likely to get re-pinned around.