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Musical Merlot Branding
Piano Wine Packaging Alludes to the Lovely Notes in the Bottle

By: Amelia Roblin (Superstar) Jul 13, 12

The uniqueness of Piano Wine packaging ensures that this marvelous merlot will get noticed on the liquor store shelf. What’s inside the black bottle is known to delight your tongue, the label appeals to your eyes and its graphic design alludes to the experience of your ears. It certainly strives to seduce a number senses!

Nikola Jovanetic of Serbia conceived this symbolic sticker as a brand identity concept. The name is a sophisticated one that comments on the quality of the fine fermented grape beverage inside. To match this, a white rectangular label was used to represent the ivory keys of an elegant keyboard, and thick bands of ebony ink assert Piano Wine packaging as a direct representation of the brand.

Source: packagingoftheworld
Readmore: behance.net

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