| Emailthis TrendEmail | Full Article (TrendHunter.com/id/200749)

Incarcerated Clothes Ads
A Campaign for Petite Maman Redefines Baby Clothes as Prisoners


By: Alexander Lam (Star) Jun 12, 13
{SummaryTitle}

A series of ads for non-profit organization Petite Maman feature baby clothes turned into prisoners. The ads show old clothes locked up in their storage-themed prisons as they wait to be released. Along with the image of incarcerated baby clothes is the tagline “Give them a second chance.” The ad then implores viewers to “Give your baby’s old clothes to mums who need them.”

The depressing print ads were developed by French ad agency Publicis Conseil. Each of the ads were made to target mothers in the Ile-de-France region of France. The shocking images of incarceration were chosen to give mothers with old clothes a push. Petite Maman works to collect and redistribute second hand children’s clothes in that France to mothers in lower income brackets.



Source: ibelieveinadv



Related Trends:


Functional Outdoor Billboards
TrendHunter.com/id/199871



Gender-Switched Pregnancy Ads
TrendHunter.com/id/199794



Demystified Marketing Ads
TrendHunter.com/id/199904



Plastic-Infused Surfing Ads
TrendHunter.com/id/199665



Amateur Druggy Ads
TrendHunter.com/id/200483



Condescending Trophy Ads
TrendHunter.com/id/199553



Cinematic Travel Posters
TrendHunter.com/id/200504



Canine Trash Can Ads
TrendHunter.com/id/200511



Heartfelt Phone Feature Ads
TrendHunter.com/id/199558




Copyright © TREND HUNTER Inc.. All Rights Reserved.