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The Harley-Davidson commercial that is running in France right now is entitled with the oxymoron ‘Parfaitement Trop,’ which is the motto for their perfectly ‘too much’ brand image.
Giant motorcycles with shiny chrome parts glistening all over and intensely roaring motors are such extremely macho vehicles that the brand is able to poke fun this image with an over-the-top commercial. The ad features a man who jumps out of his loft bed in the morning and cartwheels to the kitchen where he downs coffee straight from the pot, eats whole eggs raw and toasts his bread decoratively with a torch. He is the type of man who doesn’t take out the trash, he throws it out the window.
Harley-Davidson entices the man who desires a perfectly too much lifestyle.