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Waterforward is using a pay-it-forward approach to charity by using social media to raise money for charity.
It is a very simple premise. WaterForward has created an online WaterForward Book. You can donate $10 for one or many friends or family, and get them into an online WaterForward Book. But the only way of getting into this book is if someone pays for you first. All the pay-it-forwards are tracked, so you know how much you and your connections have raised, and all the money raised goes 100% into clean water projects.
The campaign aims to give recognition to those who give money to charities, and also leverage the power of social media for a great cause.