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The desire to promote a product with an emphasis on its heritage can often lead to archaic aesthetic results, but Pavilion Garden Tea packaging flaunts historical forms with an exceptional and exquisite freshness. Inspired by the graceful tea-drinking accessories from the time of the brand’s birth in 1864, the One Darnley Road studio conceived a gorgeous visual language that marries together the elegance of Victorian design and the lightness of the contemporary approach.
Each of the 10 Matthew Algie herbal infusions has been decorated with its own unique sketch of an antique teapot. The pencil crayon drawings are delicate and detailed, full of depth, volume and tonal value. Intricate embellishing illustrations allude to the beauty of the blends within and the delectable color of each different box brings Pavilion Garden Tea packaging into the 21st century.