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Photographer Paul Graves is one of Trend Hunter’s favorites thanks to his unusual techniques in editorials.
We’ve seen him use balloons, yarn and bags in innovative ways to sell products, and now we bring you another creative editorial he did for Surface.
While we’ve seen nudevertising used to sell sneakers before, Graves couples the models who are wearing nothing but shoes and socks with humongous versions of the shoes they are wearing.
The model gets to pose with a larger than life version of his shoe, which makes for a captivating editorial.