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The goal of any graphic designer working to develop a brand identity and shelf presence will have to goal of making the product protrude in front of its adjacent competitors. In the case of Pato Rebel Wine packaging, bright colors and bold typefaces are not used, but the image of man with an eccentric facial expression is enough to get these bottles noticed.
The Luis Pato vino brand had the M&A Creative studio take the company’s owner and bring him to life on every label. A playful personality has been channeled in the representation of this illustrated character, revealing a man making much the same face as your father might have when he told you ghost stories as a child. The grayscale sketch that marks every glass flask of the alcoholic beverage is given an extra punch with a bright red tongue sticking out and a cherry-colored logo on Pato Rebel Wine packaging.