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For the upcoming Vancouver 2010 Paralympic Winter Games, BBDO has created a campaign for the Canadian Paralympic Committee using athletes like Ray Grassi and Stephanie Dixon to promote inspiration. Ray Grassi won gold in sledge hockey in the 2008 world championships and Stephanie Dixon is a multiple medalist for the Para-Olympics in Sydney.
Each Paralympics ad invokes pride as you watch these athletes overcome their physical disabilities with the power of their spirit. Remember, that the Vancouver games aren’t over just yet—there is still so much more to watch!