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It can be quite difficult for a branding strategy to appeal directly to two very different consumer age groups; however, Panda Liquorice packaging manages to entice both children and their parents alike. The scrumptious taste factor might know no age but the graphic design reveals the use of two techniques.
The most obvious aesthetic treatment to the tiny boxes is the illustration of a panda’s face. Its big cute eyes peer out from one side of the carton and a simplified outline of its body can be found on another. Kids are instantly drawn to the animal’s cartoony features and the potential fun in stacking packages to make a complete bear.
With adults in mind, Jonathan Faust gave Panda Liquorice packaging clean lines and a minimalist image. The darling design would appeal to most already, but the modern execution is sure to entice.