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The Panasonic Lumix campaign shows that this camera can zoom in so close it will make the photographed animals go cross-eyed. As impossible as these captures may be, the camera’s capabilities are far from impossible. The ad campaign simply conveys just how impressive this digital camera really is.
Conceived and executed by JWT, an ad agency based in Tunisia, Africa, the Panasonic Lumix campaign centers around adorable portraits of an owl, lion and monkey. Although a simple concept, the ad campaign is also creative and funny. It may even inspire people to pick up the Panasonic Lumix camera in order to attempt recreating these very images.
The Panasonic Lumix campaign was art directed by Provost Christophe.