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The Panasonic Flat Technology campaign is comprised of cute animal cartoons that center around the idea of spinning. From breakdancing pigs to figure skating turkeys, each animal has stopped mid-motion in complete shock at the news that there is “no reason to spin around anymore,” as stated in the campaign’s tag line. With Panasonic’s latest flat technology developments, microwaves can evenly heat up food without the spinning dish in the middle, effectively providing more internal space for bigger meals.
Conceived and executed by Sao Paolo-based ad agency G2 Brasil, the Panasonic Flat Technology campaign was art directed by Manuel Veiga with creative direction by Cristiane Albano. Adorably illustrated by Gelmi Estudio De Arte, the imagery is at once silly and informative.