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To promote the new Paco Rabanne Black XS l’Exces fragrance, the fashion design label has released a very interesting—and a bit bizarre—commercial featuring rock icon Iggy Pop and models Sasha Pivovarova and Nick Rae.
All about glitz, glamour and excess, the Paco Rabanne Black XS l’Exces commercial, directed by Jonas Akerlund, features a glam, 70s-rock vibe and a wild, frenzied pace that will make your head whirl. It showcases the two models as excess-loving “rockstars” who do everything from licking a bedazzled skull to lying intertwined on a ground covered in dollar bills. Iggy Pop himself is no less “excessive” as he wraps himself up in the American flag toward the end of the commercial.