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I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that are mainstays of college life. One ad shows a guy peeing on an art piece, while another apparently drunk one is sleeping on the exhibit floor after crashing the art piece.
The one I like the most is the morning after ad which shows a guy on the side of the bed seeming to think, “Ã’h, what have I doneÃ‰!” with a big statue laying suggestively on the bed.
The campaign was created by Smith Roberts Creative Communications, Toronto, Canada with creative director Tony Miller, art director Greg Kouts, and photographer Daniel Ehrenworth.
If you are in Toronto and wanna party it up at the art gallery, its on 22nd May, 2008. More info here.