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OrganiPets is based on what the team did as humans. That is, buy organic food, environmentally friendly products and local ingredients. The team then translated this into pet food.
The United Kingdom-based social enterprise offers dog and cat food that is currently 88% organic (they’re working on getting that 100%). They are also part of the Campaign for Real Pet Food, which attempts to raise awareness about the ingredients and labeling of pet food products int he United Kingdom at large. This has also translated into a sort of accreditation system of its own, that is, pet food companies can have a Campaign for Real Pet Food sticker, which makes it simpler for consumers to choose a brand when they are shopping.