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Ad agency JWT, Shanghai has done an excellent job with these creative Red Cross China ads that encourage people to become organ donors.
Fully grown men and women are depicted as fetuses inside organs such as a heart, kidney, and lungs. The accompanying message is, “Donate an organ and give someone another chance to live.”
I think the art direction by Alan Zhang is brilliant, especially with the medical X-Ray vibe of the images. It smartly shows how our organs can be used to give someone the gift of life, instead of going to waste.
The photography is by Jeff Hargrove with retouching by Peng Yam Lim.