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I bet you’ve never seen a tube of lotion that’s quite like OneEighty packaging. Its contents would have been effectively stored and dispensed in your typical capped tube containers, yet this concept by Nikolo Kerimov, Arttu Kuisma and Juho Kruskopf would be much more novel and memorable to the consumer.
Instead of comprising a smooth shell of flexible plastic, each package incorporates a parametric skin of stiff triangular faces that allows the tubes to be crumpled when squeezed, adopting a complex and uneven geometric form. Further visual dimension is emphasized through the use of a variety of colorful shades across the shapes in either blue, grey or yellow, depending on the product. Men’s cream OneEighty packaging jazzes up what tend to be boring looking items.