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There is something psychedelic and a bit surrealist about the Fall/Winter 2008 ad campaign for Argentinean fashion brand Ona Saez. I just can’t put my finger on what it is exactly.
There are geometric shapes and funky background music that features a woman singing “Everybody wants to go to Japan.” The girls are dancing as if they were hypnotized, while male models Emilio Pancheri and Juan Angel Plazibat slam their bodies against each other.
It’s all rather weird but fun.