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The Office Depot Bubble Roll ad campaign may seem a bit disturbing at first, as though The Hand from ‘The Addams Family’ had a bunch of children who happened to go into the packing business, but it simply shows how protective their product is. The bubble wrap will securely hold each item stored in boxes and crates as though someone were holding it themselves.
Conceived and executed by Creative Juice, an ad agency based in Bangkok, Thailand, the Office Depot Bubble Roll campaign is both creative and clever. It was art directed by Pitha Udomkanjananan and Thirasak Tanapatanakul with creative direction by Prangthip Seelos as well as photography by Anuchai Secharunpotong and Nok Pipattungkul. The Office Depot Bubble Roll campaign will capture anyone’s attention.