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The ambiance of a store helps to sell products as much as the design of the products do themselves, which the Object Colore collection shows. The latest set of shelving for United Colors of Benetton complements the brand’s aesthetic beautifully. Known for their sophisticated and vibrant offerings, the Object Colore collection adds a playful aspect that is equally colorful and bright.
Designed by Fabrica, the research group for Benetton, the Object Colore collection is a modular shelving and display system that feeds off of the label’s fun sense of style. In addition to the neon hues, the collection is rife with geometric shapes that provides a visual treat for shoppers. The only downside is that people might focus on the furniture more than the clothes.