| Emailthis TrendEmail | Full Article (TrendHunter.com/id/132910)

Facebook Tourism Tactics
Obermutten Campaign Posts Fan Profiles on Village Wall

By: Katherine Vong (Superstar) Nov 23, 11

How does a small, unknown town put itself on the map? Take a cue from the Obermutten campaign and create a Facebook page that promises to post fan’s profiles on the village bulletin board for “liking” the page.

This is what the small 79-person town of Obermutten, Switzerland, did. The local mayor promised that whoever clicked on the fan page’s “like” button would get his or her profile posted on the Obermutten’s official notice board. The campaign, created by agency Jung von Matt, has managed to increase the town’s fan page to over 12,000 fans. Costing about 10,000 Swiss francs to start, the campaign has reportedly brought in 2.4 million francs in earned media, says AdWeek.

Watch the video here for more details on this innovative social media campaign.

Source: adweek
Readmore: psfk

Related Trends:

Online Brand Page Battles

Facebook Love Charts

Social Networking Stats

Social Media-Centered Cars

Thought-Focused Car Campaigns

Online Gift Advice Apps

Modernized Portrait Stations

Social Media Rival Sites

Mile-High Social Media Check-Ins

Copyright © TREND HUNTER Inc.. All Rights Reserved.