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Celebratory Spread Branding
The Nutella Esperienza Italia 150 is Adorably & Culturally Honored


By: Kamal Musharbash (Star) Apr 6, 11
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Nutella has been part of European and North American families for years, so it was no surprise that when the Nutella Esperienza Italia 150 project was released, four different jar images were revealed in honor of the Nutella brand and its culture.

Designed by ARC’S in Italy, the four jar designs involved the arts, landscapes and history, with each portraying a very unique and colorful approach to Italy. The art-themed package celebrated music, poetry and Italian cinema, while the landscape version paid homage to Italy’s beautiful architecture.

The Nutella Esperienza Italia 150 editions are limited in number, so make sure you get your fill of this chocolatey goodness before they run out. There is only one brand that is able to showcase Frederico Fellini, Rome and Vespas, and get away with it with such charming branding.



Source: lovelypackage
Readmore: arcs.to.it



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