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Hand-Ridden Advertising
Nokia Mobile Gaming Campaign Invites Your Fingertips into Action

By: Amelia Roblin (Superstar) Jun 12, 11

To really feel like you’re in the game that you’re playing, it may help to bring it along wherever you go, and this Nokia Mobile Gaming campaign assures you that gaming on your smartphone makes you feel just as much in the action.

To demonstrate this idea, the JWT advertising agency of Delhi, India, has placed two 3D video game characters saddled up on human hands. The equine treatment of such extremities reminds the viewer of the image of a horse, but the use of fingers as the legs of a mounted beast sends a very descriptive message. The character may drive the hand, but the hand carries the character to perform his virtual task. Many obsessed gamers still aren’t converted to the idea of cellphone play, but this Nokia Mobile Gaming campaign argues that this type of control is even more in your hands.

Source: adverbox
Readmore: jwt

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