|| Email | Full Article (TrendHunter.com/id/159424)|
No Nasties is a Mumbai-based social enterprise making tees that are both organic and fairly traded. The tees are entirely sustainable, from seeds free from genetic modification and pesticides or fertilizers, to the use of water-based dyes in manufacturing, and are backed by the social brand’s 100% happiness guarantee.
No Nasties aims to meet consumers halfway by providing designs that speak to their lifestyle and sensibilities while also offering a viable alternative to the unsustainable economy in India that amounts to a high pollution from the use of pesticides and other chemicals, child labor and a devastating suicide rate amongst farmers.
The brand has also gathered a small community of talented designers that cultivate a supply of original, exclusive prints.