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The NK ‘The Beauty Games’ ad campaign draws inspiration from two of the most anticipated events of the year: the 2012 Summer Olympics and the movie release of The Hunger Games. While the looks are primarily influenced by the former, the title alongside the archery image brings to mind the latter.
Shot by photographer Andreas Sjodin for the Swedish retailer’s summer collection, the NK ad campaign is very simple except for the colorful cosmetics used. Models Ellinore Erichsen, Asa Engstrom and Tenzin were outfitted by stylist Naomi Itkes in all-white sporty ensembles that act as blank slates for the beauty looks. With creative direction by Garbergs, makeup artist Ignacio Alonso chose to rely on bold eyeshadows, while hairstylist Rudi Lewis created sleek urban coifs that helped give the shoot a sci-fi feel.