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It seems like every watch brand feels the need to get on the bare-boned bandwagon, just take a look at the Nixon Minimalist timepiece. This unadorned wristwatch sports the recently popular blank face that may make it rather hard to read for those who rely on the traditional notches and numbers that ring it, but which does give it a simple and smart appeal.
Designed by Hoang M Nguyen and Anh Nguyen, it was their intention to do away with the anxiety of minutes that classic watches often carry. The extreme simplicity of the Nixon Minimalist watch allows people to get a gist of what time it is without feeling like they are being run by it.