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The Nicola Formichetti China portfolio video for the Dazed December issue merges young designers and artists to promote creativity and artistic alliances.
Talented designer Nicola Formichetti traveled through Hong Kong and China to capture footage and interact with some vibrant, young artists. Nicola wanted to attempt to shed light on these otherwise unnoticed talents and spread awareness about the creativity that is current and relevant to today. The video follows Nicola and provides flashes of fun characters, male and female and their stylish aesthetics. The video also advertises Asian pop star Pamyu Pamyu to promote her upcoming Dazed and Confused magazine cover with Nicola.
The Nicola Formichetti China portfolio video is an attempt to showcase young talent and promote the designer in his future endeavors.