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Most football fans know who won the Super Bowl last year, but few probably know the NFL teams’ social media performances.
This infographic analyzes who has the competitive edge when it comes to Facebook, Twitter and the non-metric score that combines both of them to create a single score.
The Dallas Cowboys, with their storied history of Super Bowls and loyal following as “America’s team,” decisively led the way on the Facebook front with an non-metric score of 57. The next closest team is the Green Bay Packers followed by the Pittsburgh Steelers.
The Twitter race among NFL teams social media performance is much tigher than Facebook. The top five teams are separated by only four points with the New York Jets leading the way.