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The New York Camper shoe store, designed by architects Shigeru Ban and Dean Maltz, is perplexing when you first walk in. The puzzling design is brashly branded with the company’s red and white logo integrated onto the hidden shoe displays.
Although some designers choose to display their goods frontline and center, this high-end retailer takes on a more subtle approach. Using a system of childlike cubbyholes, the store ensures shoppers encounter the objects of their desire after a bit of effort. The whimsical and graphical theme continues onto the cash register, which has been decked out in astroturf. The cleverly used cardboard-like tubes on the rooftop provide the illusion of an exposed rustic attic.
The New York Camper shoe store is a cunning design that draws curious consumers into its vibrant shop.