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This brochure for the French New Wave film festival is inventive and highly stylized. The dual-color poster cuts and staple-binds into the program, unfolding into a larger poster.
The iconic poster and images are suited perfectly to the New Wave film festival. The term ‘New Wave’ refers to a group of French filmmakers from the late 1950s and 1960s, who were influenced by Italian Neorealism and classical Hollywood cinema, typically shooting surreal films in a documentary style.
The French festival will show films by existentialist directors Jean-Luc Godard, Eric Rohmer, Louis Malle and Jacques Rivette. These retro posters are a fine art in themselves, as well as a joy to look at with their bright, arresting colors.