| Emailthis TrendEmail | Full Article (TrendHunter.com/id/106003)

Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves


By: Amelia Roblin (Superstar) Mar 12, 11
{SummaryTitle}

The international coffee shop chain drew attention when it recently simplified its siren emblem, and now the new Starbucks branding is making itself apparent across more of the cafe’s trappings.

The outlined image of the mermaid was once bound by thick rings that read the company’s name, but the cherished emblem has since been freed of her confinement and depicted with a closer focus. The brown paper bags that the coffee house distributes with every purchase of beans, teas and brew-enthusiast accessories have been simplified to portray a magnified image of a green logo off-centered.

New coffee cup sleeves avoid the use of a white or brown base, as in the other products; instead, the siren is filled in with a bright lime green. The new Starbucks branding has been unbranded in many ways, but its avid customers can still easily recognize them.



Source: whitezine
Readmore: thedieline



Related Trends:


Logo Reinvention
TrendHunter.com/id/97749



22 Starbucks Branding Moves
TrendHunter.com/id/99720



Green Coffee Incentives
TrendHunter.com/id/78825



Rebranded Coffee Shops
TrendHunter.com/id/58881



Unbranding Parody Graphs
TrendHunter.com/id/99291



Treats For Coffee Snobs
TrendHunter.com/id/38696



Supersizing Caffeine Quotas
TrendHunter.com/id/99131



Loading Screen Cup Sleeves
TrendHunter.com/id/86985



Social Media Coffee Gifts
TrendHunter.com/id/100372




Copyright © TREND HUNTER Inc.. All Rights Reserved.