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Salvaged Plastic Runners
The New Balance 'newSKY' is Made Using Recycled Bottles


By: Susan Keefe (Rockstar) Oct 1, 11
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New Balance newSKY is the first running shoe to utilize material that is 95% recycled plastic bottles. The newSKY shoe replaces less eco-friendly components like leather, foam and manufactured plastics, with a this reclaimed fabric. The interior of the shoe is made of a fleece-like fabric manufactured from recycled PET. New Balance estimates it takes roughly eight recycled bottles to manufacture one shoe.

The new plastic material has been dubbed Eco-fi, which is created using flaked bottles that are heated and molded into fiber. The resulting material is durable and multifunctional. The vibrant sole that offers support to the shoe was borrowed from a previous New Balance model. The New Balance Nimbus first modeled the thinner sole that reduced waste, but still maintained the company’s high standards for comfort.

New Balance is a favorite name among runners, so the company was only too delighted to learn that Eco-fi has the ability to change through heating. The newSKY shoes respond to the body heat of the wearer and become malleable molding their feet. This is great news for athletes looking for a comfortable workout, and great news for New Balance as the shoes required little reinforcement, which would have required the use of non-recycled materials.

Lighter than the average sneaker, far more insulating than nylon or wool and form-fitting, the New Balance newSKY is sure to keep even the most devote marathoners running back for more.



Source: earth911
Readmore: newbalance



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