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NEC has developed a new NeoFace facial recognition program that lets businesses use to accumulate data on customers’ gender, age and repeat visits.
The purpose behind NEC’s NeoFace facial recognition software is to track customers’ reactions in-store to determine the popularity of a trend. Motohiro Iwao of NEC System Technologies explains that this technology was intended for retailers that have multiple stores. Since the data can be accessed by the chains, managers at different branches will be able to gauge consumer patterns on the individual more carefully. The information is saved, stored and analyzed on a daily basis. Stores can use this to tailor their marketing strategies more effectively based on the gender and age range data gathered from the program and determine which time is best to run certain campaigns.