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Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient

By: Amelia Roblin (Superstar) Oct 31, 11

With so many nearly identical options lined up on the liquor store shelf, it is difficult to make one brand of booze stand out more than its neighbors if it relies upon the mere decoration of a typical aluminum can. Nectar Honey Beer packaging breaks outside of the box—or shall we say cylinder—to take the shape of a hexagonal prism reminiscent of the source of a favorite treat.

Indeed, within the delicious recipe of this alcoholic drink there is honey, and the Kaleidoscope studio wished not to simply stir this scrumptious constituent into the pot. The creatives chose to emphasize the sweetest feature of this beverage by paying homage to the bees that produced it. Nectar Honey Beer packaging comprises individual six-sided cells for each container which create a complete honeycomb when set into three-pack carriers.

Source: thedieline
Readmore: thinkkaleidoscope

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