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Looking at ‘Naturally Cool Kids’ packaging, you might be inclined to assume that it’s another line of mainstream sunscreens with a cheery appearance designed to distract you from harmful ingredients. Parents can rest assured, however, because these vividly colored bottles and tubes contain a purely organic recipe.
The Bigger Boat Creative Digital Agency worked on the brand identity for these specialized sunscreens, lotions, body washes and insect repellants, and its major concern was to steer clear from the sterile appearance of most natural product merchandizing. Stepping away from the overused browns and greens, ‘Naturally Cool Kids’ packaging is purple, green, yellow, blue and orange. It’s more appealing to children, and catches the eye like the items of questionable integrity one shelf over.