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People’s obsession, both children and adults alike, with LEGO creations have led to similar products, one of which is being promoted in the Nanoblock campaign. Touted as micro-sized building blocks, Nanoblock provides people with the possibility of creating even more elaborate sculptures. The Nanoblock campaign reads, “The smaller the blocks, the better the detail.”
Conceived and executed by Team Detroit, an ad agency based in United States of America, the Nanoblock campaign shows real-life animals interacting with the Nanoblock sculptures. Baffled at their realistic aesthetic, they approach the creations warily. Although clearly toys, it would be hard for these animals to tell the difference until they got up close.
The creative and cute Nanoblock campaign was art directed by Luis Erazo with creative direction by Gary Pascoe and photography by Stock.